Groupthink

The Musings of Paradigm New Media Group

Take a drink and believe everything you read here. GroupThink is our laboratory to experiment, explore and share the digital world with you. Musings? Perhaps. Insightful? Most definitely.

The More (Mobile), The Merrier

Image of iPhones displaying mobile sites

By 2020, the mobile device will be the primary connection tool to the Internet for most people in the world.(1)   Therefore, it is our job to ask… Are you ready? Read More »

To Be or Not to Be: Web Trendy

Trends are everywhere.  Whether it is in fashion, home décor, or the web… we are constantly confronted with decisions to follow trends or to ignore them.  In the same way that interior wood paneling and bellbottoms once just looked and felt right, we ask that you try on these web trends for size: Read More…

Launch into Spring

Paradigm did not hibernate this winter. In fact, we stayed client-focused and dedicated to our work throughout the winter in preparation for several site launches. Visit the following sites to see how Paradigm successfully launched into spring. Read More…

Life’s a Tweet.

So you now have your Facebook page set up and have built a nice community of close-knit friends, some family, surprising blasts from the past and maybe a few retail stores and restaurants.  And you are feeling good and established, only to learn that…

NOW EVERYONE IS TALKING ABOUT TWITTER!
Both in under and over 140 characters, Twitter is popping up everywhere. Do you ever feel that by the time you are caught up, everyone is on to the next best thing?

[For the uninitiated:  Twitter is a social microblogging utility (turned marketing vehicle) that aims to keep people connected in real-time.   Twitter consists of microbloggers meaning they can message, or “tweet” as many times as they like, but they must stay within 140 characters.  In Twitter, be brief, or cut off.]

Here is some advice to help you get started, grow and ultimately succeed on Twitter: Read More…

An Educational Playground for Kids

Guess who just moved in down the street? The Gas House Gang.

Meet Daisy, Eco, Pierre, Jack and Murray. In an effort to inform the community they serve, Laclede Gas Company of St. Louis launched lacledegaskids.com to assist parents and educators in teaching kids about the history, safety and proper usage of natural gas.

The whole gang comes to life through this interactive site where kids are free to explore various downloadable activities and coloring pages. Read More…

Your Future just got Personal

Kiss the saying “it’s not personal; it’s business” goodbye. Because the web is getting personal to meet your demands and win your business. Read More…

Modern Day “Prophet”-ability

New media-heads have been busy.  Long hours have been spent polishing our crystal balls, and developing our (un)tried and true predictions for the implications of Social Media for 2009.  That being said, feast your eyes Read More…

Paradigm Moved!

We may not have left on a jet plane, but we did leave our space in the Curlee Building downtown and headed west to the Central West End. Read More…

Video-Nation

Video may have killed the radio star but it single-handedly revolutionized the Internet. Read More…

Get Discovered Online

We all know that some people choose to keep it natural, while others pay to have their “placement” improved.

Surprisingly, web sites work in the same way. Read More…

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