Groupthink

The Musings of Paradigm New Media Group

Take a drink and believe everything you read here. GroupThink is our laboratory to experiment, explore and share the digital world with you. Musings? Perhaps. Insightful? Most definitely.

Should I Start a Blog?

Blog or no blog?

In an age where social media and Internet use continue to grow at blinding rates, many businesses are asking, “Should we start a blog?” It is no surprise that blogs have become more and more popular. In the last two years alone, RSS feed subscriptions have increased from 5% to 7%. (1). Not only that, but blogs are now used by 24% of Internet users, which is up from 13% in 2005, a number which is said to be continuously on the rise. Read More »

I Wanna be Ranked #1 on Google

With over 76% of web searchers using Google, everyone wants a #1 ranking. The reality is there are no guarantees for that top spot but there are many factors that you can control (free of charge) to optimize your site and set yourself up for success. Read More…

Where Green Energy Began

Moving? Remodeling? Want to save money? According to the Green Energy Update at originalgreenenergy.com, natural gas homes are among the most energy efficient, which translates to saving for you as well as the environment. Read More…

Cavemen are on Facebook. Are You?

Even if you live in an underground lair, you have at least heard of Facebook.  Not only are your favorite sports team and primetime show asking for a fan request, but so are your local grocer, your dentist and your financial advisor.  Whereas Facebook began as a way to connect students, Facebook is now literally connecting the world, with no industry stone left unturned. Read More…

The More (Mobile), The Merrier

By 2020, the mobile device will be the primary connection tool to the Internet for most people in the world.(1)   Therefore, it is our job to ask… Are you ready? Read More…

Launch into Spring

Paradigm did not hibernate this winter. In fact, we stayed client-focused and dedicated to our work throughout the winter in preparation for several site launches. Visit the following sites to see how Paradigm successfully launched into spring. Read More…

To Be or Not to Be: Web Trendy

Trends are everywhere.  Whether it is in fashion, home décor, or the web… we are constantly confronted with decisions to follow trends or to ignore them.  In the same way that interior wood paneling and bellbottoms once just looked and felt right, we ask that you try on these web trends for size: Read More…

Life’s a Tweet.

So you now have your Facebook page set up and have built a nice community of close-knit friends, some family, surprising blasts from the past and maybe a few retail stores and restaurants.  And you are feeling good and established, only to learn that…
NOW EVERYONE IS TALKING ABOUT TWITTER! Read More…

An Educational Playground for Kids

Guess who just moved in down the street? The Gas House Gang.

Meet Daisy, Eco, Pierre, Jack and Murray. In an effort to inform the community they serve, Laclede Gas Company of St. Louis launched lacledegaskids.com to assist parents and educators in teaching kids about the history, safety and proper usage of natural gas. Read More…

Your Future just got Personal

Kiss the saying “it’s not personal; it’s business” goodbye. Because the web is getting personal to meet your demands and win your business. Read More…

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