We all know that some people choose to keep it natural, while others pay to have their “placement” improved.
Surprisingly, web sites work in the same way.
Optimized sites have relevant and effective keywords, as well as habitually changing, quality content. Search engine bots will rank your site organically based on these factors, and place you on the 1st page of search results (Hot damn, you’re a 10), or on the 45th (you might as well not even leave the house, you’re beat).
One option commonly used to make up for one’s natural shortcomings, is (cha-ching) money… and many companies choose to pay to boost their search engine placement through pay-per-click campaigns. No matter how ugly or inapplicable, their sites can appear in top and premium placement for the keywords they choose.
To credit others, paid campaigns are used to help those in oversaturated markets- who may have great, naturally optimized sites, however by pure volume alone cannot make it on the first page (the search engine promise land). Others use them to run specific promotions, advertise a new site awaiting its organic placement, or to test out keywords (as testing through organic measures is significantly slower.)
So just how many “I am good enough, I am smart enough, and gosh darn it people like me”-s does your web site do in the mirror every morning?
A Keyword Discovery can help your web site with a little natural self-improvement. Unfortunately, the days of slapping a long list of keywords throughout your site’s code are over. As Internet users get more savvy in their searches, so do the search engine bots, and the algorithms that determine how desirable your site really is. Google will no longer let you get away with a face that only a mother could love.
Or perhaps you opt for a little nip and tuck– Paradigm can provide recommendations for other SEO/ SEM tactics, as well as manage your online campaigns- to help your site get noticed, turn heads and stop traffic on the almighty “information superhighway.”
