Video may have killed the radio star but it single-handedly revolutionized the Internet.
Since October of 2008, 13.5 billion videos have been viewed online. This is on the rise 45% from one year ago and this number is only predicted to increase.
So why are you loving the video? It’s entertaining but more importantly, information is presented to you. Which means you just sit back, relax and absorb.
In a society where over night ce“web”rities are born thanks to sites like YouTube and others, it is no shock that you can access almost every TV show or breaking story instantly via an online video. They are available whenever you want to watch but the greatest part is that you can choose from literally millions of videos. How’s that for personalization?
And who loves it the most when the audience just shows up? Advertisers. According to eMarketer, 2009 will see a 50% increase in online video ad dollars.
But online video is more than advertising budgets and laughing at YouTube. Video is a win-win for our clients both in message quality and usage tracking. It is becoming increasingly affordable and accessible to create and add video to your site. Tracking video interaction is made simple with metrics so it’s no wonder everyone is flocking to add video to their site.
A relatively new concept in the online world is video SEO (Search Engine Optimization). Using video SEO, videos themselves are beginning to appear in organic search engine rankings. Quality video beefs up site content to improve your search engine ranking results. Thus, bringing new eyes and opportunities to your site.
Video SEO is predicted to be a $3 billion dollar business by 2010. Besides adding media-rich content to your site, videos are often shared and forwarded quickly. This exchange can grow the popularity of your site over night. And to augment video success, it is important to have a page on the site describing the video to optimize keyphrases. As indexing video content continues to improve, it is evident just how important video is becoming to increase your online exposure.
The power of video is all around us. Online video influenced voters in the latest presidential election and it will continue to be the focus of semantic web technologies. Video gives us a front row seat to the happenings around the world. This is why Paradigm truly believes that if you stream it, they will come.
