Even before you finished reading the title of this article, we not only knew that you were reading it, but we were gathering information about you in relationship to your online activities. If you are reading this article via the eBlast campaign, such information includes your name, what exact time you opened this email, how many times you opened this message, and even the various links you may have clicked.

Scary huh?

No we aren’t behind you and there are no cameras.

Email marketing enables senders to track critical metrics on their recipients and usage. While we are aware of the Orwellian potential here, we promise it is no thought crime. Responsible and proper use of these metrics can streamline and greatly increase the impact of your email marketing efforts.

It allows you to:

• compare information from multiple campaigns
• determine which content users find relevant and useful
• know the time of day and day of the week when campaigns are most successful
• rest assured that you are not spamming
• control your subscriber lists and control your suppression list — (allowing you to question Jennifer in accounting when she chooses to unsubscribe from the company newsletter. Maybe playing “Big Brother” can be a little fun.)

Interested? Handfruit, Paradigm’s email marketing application, is for you: effective management of eBlast campaigns, up-to-the-second data about your subscribers’ habits, and user-friendly graphs and visuals representing your data.

Aren’t you ready to take the reins on your eBlast campaigns?