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	<title>Groupthink&#187; iPhone</title>
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	<link>http://groupthink.pnmg.com</link>
	<description>The Musings of Paradigm New Media Group</description>
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		<title>Responsive Web Design and SLUH</title>
		<link>http://groupthink.pnmg.com/2011/07/responsive-web-design-and-sluh/</link>
		<comments>http://groupthink.pnmg.com/2011/07/responsive-web-design-and-sluh/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 18:25:23 +0000</pubDate>
		<dc:creator>B Tucker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[responsive web design]]></category>
		<category><![CDATA[sluh]]></category>

		<guid isPermaLink="false">http://groupthink.pnmg.com/?p=533</guid>
		<description><![CDATA[Right on the heels of the Responsive Web Design book release, we were recently tasked with developing an interactive slide show for St. Louis University High School (SLUH). With a growing audience of key constituents using iPhones and iPads, we knew this slideshow had to deliver on tablets and smartphones while still maintaining an attractive [...]]]></description>
			<content:encoded><![CDATA[<p>Right on the heels of the <a href="http://www.abookapart.com/products/responsive-web-design" target="_blank">Responsive Web Design</a> book release, we were recently tasked with developing an <a href="http://www.sluh.org/spring-sports-2011" target="_blank">interactive slide show</a> for St. Louis University High School (SLUH). With a growing audience of key constituents using iPhones and iPads, we knew this slideshow had to deliver on tablets and smartphones while still maintaining an attractive presence on wide-screen desktops and televisions. To achieve such ambitious goals, we knew our slideshow for SLUH had to:</p>
<ol>
<li>Adapt and scale to several different screen sizes and devices</li>
<li>Offer an attractive, usable interface that is intuitive to use on large and small screens</li>
</ol>
<p><a href="http://www.sluh.org/spring-sports-2011" target="_blank"><img class="aligncenter size-full wp-image-534" title="Screen shot 2011-06-23 at 12.32.06 PM" src="http://groupthink.pnmg.com/wp-content/uploads/2011/06/Screen-shot-2011-06-23-at-12.32.06-PM.png" alt="" width="500" height="432" /></a></p>
<p>Due in part to the large number of Apple device users in the audience, designing the slideshow in Flash was not an option. By embracing much of what we learned in <a href="http://www.abookapart.com/products/responsive-web-design" target="_blank">Responsive Web Design</a>, we were able to create a design that adapts to the challenges of tablets and smartphones while still maintaining an attractive layout to more traditional desktop web browsers. The design grows or shrinks depending on the screen resolution and device, creating the optimal viewing experience for all users. Whether you&#8217;re on-the-go, at home on the couch or at work on the desktop computer, the <a href="http://www.sluh.org/spring-sports-2011" target="_blank">SLUH slideshow</a> offers your device a pleasant viewing experience.</p>
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		</item>
		<item>
		<title>Putting Forest Park on the Map</title>
		<link>http://groupthink.pnmg.com/2010/08/putting-forest-park-on-the-map/</link>
		<comments>http://groupthink.pnmg.com/2010/08/putting-forest-park-on-the-map/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 21:52:11 +0000</pubDate>
		<dc:creator>B Tucker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Forest Park]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[iTunes App Store]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Saint Louis]]></category>
		<category><![CDATA[St. Louis]]></category>

		<guid isPermaLink="false">http://groupthink.pnmg.com/?p=397</guid>
		<description><![CDATA[Now in the App Store! As one of the largest urban parks in the U.S., it only seemed fitting for Forest Park to have its own app devoted to its rich history, cultural significance, and beautifully natural surroundings. Forest Park attracts nearly 12 million visitors each year, with its many roads and trails, an estimated [...]]]></description>
			<content:encoded><![CDATA[<h2><img class="size-full wp-image-398 alignnone" title="forestpark-articleheader" src="http://groupthink.pnmg.com/wp-content/uploads/2010/08/forestpark-articleheader.jpg" alt="" width="514" height="171" /></h2>
<h2><strong>Now in the <strong><a title="Forest Park in the App Store" href="http://itunes.apple.com/us/app/forest-park/id384178914?mt=8" target="_blank">App Store</a></strong>!</strong></h2>
<p>As one of the largest urban parks in the U.S., it only seemed fitting for Forest Park to have its own app devoted to its rich history, cultural significance, and beautifully natural surroundings.</p>
<h2><a title="Forest Park in the App Store" href="http://itunes.apple.com/us/app/forest-park/id384178914?mt=8" target="_blank"><img class="size-full wp-image-405 alignleft" style="margin: 0px 10px 10px 0px;" title="Available in the App Store" src="http://groupthink.pnmg.com/wp-content/uploads/2010/08/appstorebadge1.jpg" alt="Available in the App Store" width="189" height="67" /></a></h2>
<p>Forest Park attracts nearly 12 million visitors each year, with its many roads and trails, an estimated 18,000 trees and numerous cultural institutions. This convenient and well-designed app makes spending a day in Forest Park, a literal walk in the park.  The interactive Forest Park map is a great guide for new and old visitors to:</p>
<ul>
<li>Locate      and learn about park attractions.</li>
<li>Navigate      your way via streets, walkways and bike paths.</li>
<li>Find      the nearest public restroom, restaurant or information center.</li>
</ul>
<p>Plus, 20% of app sale proceeds will be generously donated to <strong><a title="Forest Park in the App Store" href="http://www.forestparkforever.org/" target="_blank">Forest Park Forever</a></strong>, the organization leading the mission to “restore, maintain and sustain Forest Park.”</p>
<p>For the love of the Park, we encourage you to <strong><a href="http://itunes.apple.com/us/app/forest-park/id384178914?mt=8" target="_blank">buy the app</a></strong> and help support Forest Park!</p>
<p>Follow Forest Park on <strong><a href="http://twitter.com/ForestParkApp" target="_blank">Twitter</a></strong></p>
<p>Join in the conversation on <strong><a href="http://facebook.com/ForestParkApp" target="_blank">Facebook</a></strong>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Bring color to life with Saturate</title>
		<link>http://groupthink.pnmg.com/2010/06/bring-color-to-life-with-saturate/</link>
		<comments>http://groupthink.pnmg.com/2010/06/bring-color-to-life-with-saturate/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 22:59:00 +0000</pubDate>
		<dc:creator>B Tucker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[functionality]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[iTunes App Store]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://groupthink.pnmg.com/?p=330</guid>
		<description><![CDATA[With the recent announcement of the iPhone 4 release this Friday, iPhone apps are continuing to grow in popularity. Our latest app, Saturate, was recently approved for distribution in the iTunes App store. This free app is a color picker placing the world of color in your hands. Saturate opens the door to infinite color possibilities [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://groupthink.pnmg.com/wp-content/uploads/2010/06/groupthinkheader-saturate.jpg"><img class="alignnone size-full wp-image-394" title="groupthinkheader-saturate" src="http://groupthink.pnmg.com/wp-content/uploads/2010/06/groupthinkheader-saturate.jpg" alt="" width="514" height="171" /></a></p>
<p>With the recent announcement of the iPhone 4 release this Friday, iPhone apps are continuing to grow in popularity. Our latest app, <strong><a title="Saturate web site" href="http://www.saturatecolorapp.com/" target="_blank">Saturate</a></strong>, was recently approved for distribution in the iTunes App store.</p>
<p>This free app is a color picker placing the world of color in your hands. Saturate opens the door to infinite color possibilities for everyone.</p>
<p>How exactly does it work?</p>
<ul>
<li>Use the sliders to pinpoint exact color values.</li>
<li>Convert colors from RGB to CMYK to Hex color modes.</li>
<li>Manage and organize your color palette with ease.</li>
<li>Shake Saturate to create random color fun.</li>
</ul>
<p>How will you use it?</p>
<ul>
<li>Choosing invitations, decorations, flowers, etc. for your next theme or holiday event.</li>
<li>Finding the perfect hue to complement your rug while at the paint store.</li>
<li>Trying to find an exact color match for an outfit.</li>
<li>Creating business collateral for your friend&#8217;s side business.</li>
</ul>
<p>However you choose to color your world with Saturate, this is the one color swatch you’ll never lose and it’s always readily available.</p>
<p>And best of all &#8211; it&#8217;s available in the iTunes App Store for free. <strong><a title="Saturate in iTunes" href="http://itunes.apple.com/us/app/saturate/id377232021?mt=8" target="_blank">Download</a></strong> it today!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>The More (Mobile), The Merrier</title>
		<link>http://groupthink.pnmg.com/2009/06/the-more-mobile-the-merrier/</link>
		<comments>http://groupthink.pnmg.com/2009/06/the-more-mobile-the-merrier/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 21:42:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://groupthink.pnmg.com/?p=243</guid>
		<description><![CDATA[By 2020, the mobile device will be the primary connection tool to the Internet for most people in the world.(1)   Therefore, it is our job to ask… Are you ready? Ebay, Amazon, Netflix and Facebook are.  These brands, among others, have gone mobile, providing scaled-back, quickly loading versions of their web sites ideal for [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-245" title="arthdr-mobile" src="http://groupthink.pnmg.com/wp-content/uploads/2009/06/arthdr-mobile.jpg" alt="Image of iPhones displaying mobile sites" width="514" height="171" /></p>
<p>By 2020, the mobile device will be the primary connection tool to the Internet for most people in the world.(1)   Therefore, it is our job to ask… Are you ready?<span id="more-243"></span></p>
<p>Ebay, Amazon, Netflix and Facebook are.  These brands, among others, have gone mobile, providing scaled-back, quickly loading versions of their web sites ideal for access on handheld devices and mobile phones. These web sites are smaller, single-screen and stripped of unnecessary graphics and other site elements (javascript, cookies), built with the functionality to accommodate the site visitor on the go.  Whether in the car, airport parking lot, produce department or on the beach, people are seeking and expecting… thoughtfully designed MOBILE SITES.</p>
<p>Mobile sites are becoming more and more difficult to live without, as more and more people are accessing the Internet from their mobile devices.  In the mobile world, you must be present, be brief and be easy-to-use, or you will miss out on visitors that are on foot, motivated and plentiful.  Without a mobile site, the world can’t easily reach you outside their home or office.  In a highly mobile and interactive world, is that the inconvenient message you want to send?</p>
<p>Newer mobile phones and mobile providers have also grown smarter, and able to overcome many of the restrictions that initially came with the mobile territory: small screen size, absence of mouse-like cursor, slow speed and connectivity problems, etc.  Many of these phones have also become cheaper (BOOYAH! The iPhone is now $99), making them more accessible to a larger group of people that will be browsing the mobile world in no time.</p>
<p>So why go mobile?</p>
<p>1.    Provide access<br />
2.    Demonstrate personal connectedness<br />
3.    Endorse innovation<br />
4.    Spend minimal marketing dollars<br />
5.    Benefit from the web’s organic nature<br />
6.    Calling 411 is so ten years ago</p>
<p>You don’t have to be Facebook or Orbitz to need a mobile site either.  For example, if a client is in route to your office and needs the address and directions, how will they find them?  If a prospect needs to access your contact info as they step off a plane to call you, how will they find your number?  Or if a customer needs to do a quick price check on an item as they stand in another store, how will they do so?</p>
<p>The answer is through a MOBILE SITE.  Whether you are Google or Joe’s Hardware, the future of the web is proving: the more (mobile), the merrier.</p>
<p>(1)Pew Internet &amp; American Life Project</p>
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